Fox’s $22B Roku acquisition aims to expand its reach into smart TVs, advertising

This move highlights the growing convergence of traditional media companies with cutting-edge technology, as legacy players seek to adapt to the changing landscape of entertainment consumption. The acquisition underscores the increasing importance of smart TVs and streaming services in shaping the future of television, with major implications for the way we watch and interact with content.

The deal also raises questions about the future of FAST services, which have become a key battleground in the streaming wars. With Fox taking control of Roku's FAST offerings, it will be interesting to see how this impacts the availability and pricing of free ad-supported streaming options, potentially altering the dynamics of the streaming market further.