This startup built a fish-killing robot and chefs love the results

Shinkei Systems, backed by Founders Fund, has introduced Poseidon, a refrigerator-sized robot designed to instantly kill fish on boats using a humane method called ike jime. This technique, traditionally performed by trained fishermen, involves piercing the brain and severing the gills to prevent stress and spoilage. By deploying Poseidon, Shinkei aims to improve the quality and shelf life of fish, which can then be sold at a premium. The company provides Poseidon machines to fishermen for free and pays them a higher price for the fish, which are then processed and sold under Shinkei's consumer brand, Seremoni. Erewhon, a Los Angeles grocery chain, is already selling Seremoni Grade Miso Black Cod, and Shinkei supplies fish to restaurants with a combined 50 Michelin stars.

Shinkei's ambitions extend beyond the killing machine, as it seeks to become a vertically integrated fish harvester and processor. The company's strategy involves re-shoring the entire seafood supply chain, from catch to plate, to improve quality and reduce spoilage. This approach is particularly relevant given that an estimated 18% of American seafood is lost to spoilage between dock and store. Shinkei's efforts are also driven by concerns over the labor practices of China's seafood processing sector, which has faced scrutiny from US trade and labor authorities. By controlling the entire supply chain, Shinkei aims to outcompete traditional players and capitalize on the growing demand for sustainably caught and humanely harvested seafood.

The success of Shinkei's approach will depend on its ability to scale and maintain profitability. The company's partnership with Founders Fund, which has a history of backing unconventional startups, suggests that investors are willing to bet on Shinkei's unique approach. However, challenges lie ahead, including the need to convince consumers to pay a premium for "humanely killed" fish and to navigate the complexities of the seafood supply chain. As Shinkei expands its operations, it will be essential to monitor the company's progress and assess the viability of its business model.