NOLA 'Nacular: One man's crusade to preserve New Orleans's vernacular signage

Anthony DelRosario's project, Nola 'Nacular, is a personal mission to document and preserve the vernacular signage of New Orleans, which he believes is an integral part of the city's culture and identity. DelRosario's work involves photographing and sharing the signs created by local artists, such as Lester Carey, Tom White, and Pam Collins, who have spent years perfecting their craft. For instance, DelRosario helped Carey by providing him with materials and commissions, and even created a website to share Carey's signature fonts with the public. This effort not only helps to preserve the art form but also provides a platform for these artists to gain recognition.

The rise of digital technology and AI-powered design tools has made it easier and cheaper to create signs, but DelRosario argues that this comes at a cost, as the neighborhood loses its unique voice and character. The work of these local sign painters is not just about creating advertisements but also about telling stories and conveying messages that are specific to their community. By documenting and preserving their work, DelRosario aims to ensure that these stories and messages continue to be heard. For example, Tom White's work defines the Central City neighborhood, and Pam Collins' signature touch of painted stars and flourishes can be seen in her work across the Gentilly and 7th Ward neighborhoods.

The implications of DelRosario's project are significant, as it highlights the importance of preserving local culture and community identity in the face of technological advancements. The project's success could also inspire similar initiatives in other cities, where local artists and craftspeople are working to preserve traditional skills and art forms. As DelRosario continues to document and share the work of these local sign painters, it will be interesting to see how his project evolves and how it impacts the community. Will the project lead to increased recognition and support for these artists, or will it inspire a new generation of sign painters to carry on the tradition?