From Hallmark to neon signs: A look at Jim Parkinson's career in letter art

Jim Parkinson's death marks the end of an era for the lettering and type design community. With a career spanning over 50 years, Parkinson worked on a wide range of projects, including logos for bands like the Doobie Brothers, custom and retail typefaces, and nameplates for magazines such as Rolling Stone and newspapers like the Los Angeles Times. His work appeared on countless covers and publications, making him a household name in the design world. Parkinson's versatility and skill set allowed him to thrive in various roles, from his early days at Hallmark Cards to his later years as a freelance artist.

Parkinson's contributions to the world of lettering and type design are significant, given the competitive landscape of the industry during his time. He was able to carve out a niche for himself by specializing in hand-lettering, which served him well throughout his career. His ability to render any kind of letter style by hand made him a go-to artist for clients looking for unique and high-quality work. Parkinson's legacy extends beyond his impressive body of work, as he also inspired a new generation of lettering artists and type designers.

The implications of Parkinson's passing are felt not only by his family and friends but also by the design community, which has lost a legendary figure. As the design industry continues to evolve, Parkinson's work serves as a reminder of the importance of traditional skills and craftsmanship. His memoir, set to be published in 2026 by Letterform Archive, will provide a unique insight into his life and career, allowing readers to learn from his experiences and appreciate his contributions to the world of lettering and type design.