The Witcher 4 devs aren't announcing every milestone because they're "very technical," but they're focused on "the actual making of the game till its release date"

In a recent investor Q&A, joint CEO Michał Nowakowski said CD Projekt Red has moved beyond concept work into “full production” on The Witcher 4, meaning the studio now knows the game’s scope and is actively populating it with assets, systems, and content. He emphasized that the team is hitting a series of internal checkpoints—such as batch pickups and technical milestones—but those details are “very technical” and not useful for the public. The statement follows a pattern of limited public reveals: a cinematic trailer, an open‑world tech demo, and occasional executive comments. By framing the update around internal progress rather than marketing milestones, the studio signals a disciplined, development‑first approach after the mixed reception to its post‑Witcher 3 releases.

The disclosure arrives as CD Projekt Red seeks to rebuild credibility after the troubled launches of Cyberpunk 2077 and its expansions. Competitors like Ubisoft and Square Enix are also betting on next‑gen RPGs with multi‑year development cycles, yet many have opted for more frequent public milestones to sustain hype. CD Projekt’s choice to stay opaque mirrors a broader industry shift where studios, wary of overpromising, prioritize internal quality gates over external fanfare. This restraint could help avoid the “feature creep” and PR backlash that plagued Cyberpunk, but it also risks losing momentum in a market saturated with constant content drops.

Looking ahead, investors and fans will watch for concrete signals such as a gameplay demo, a release window refinement, or a technical showcase that demonstrates the engine’s capabilities beyond the earlier tech demo. The biggest risk is that a lack of visible progress could fuel speculation about delays, especially if CD Projekt’s internal milestones encounter the same staffing or technology challenges that slowed Cyberpunk’s patches. Conversely, if the studio meets its internal targets and delivers a polished product by 2028, the disciplined approach could restore its reputation for high‑quality RPGs. Key indicators will include any announced milestone that ties to gameplay systems, world size, or narrative integration, as well as updates on the studio’s resource allocation and staffing levels.